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Description

How To Open a WSI Franchise?

To commence your journey as a WSI franchise owner, you'll first need to fill out a franchise application form. This process is followed by reviewing WSI's franchise disclosure document (FDD) and potentially having an initial conversation with a franchise representative. If you progress through interviews and evaluations, you may be invited to a discovery day where you can learn more about the brand and connect with existing franchisees. Once approved, you will select a specific territory type for your franchise, which can be regional, national, or international, allowing you to cater to various markets.

What Makes a WSI Franchise a Viable Option?

Before committing to a WSI franchise, it's crucial to conduct thorough research. Engage with a financial advisor and a franchise attorney to ensure that the investment aligns with your financial goals. The WSI franchise requires an initial investment ranging from approximately $77,400 to $106,500, depending on the territory type selected. Additionally, ongoing fees such as royalties and advertising contributions are necessary, so understanding these costs is essential to your financial planning. Franchisees must also meet certain net worth and liquid capital requirements to qualify.

Why Choose to Become a WSI Franchisee?

WSI is recognized as a leader in digital marketing, offering a wide array of services including web design, SEO, and social media management. If you have a passion for digital marketing and enjoy helping businesses grow, this franchise could be an excellent fit. WSI provides robust training and support, equipping franchisees with the skills necessary for success. You will have access to a network of suppliers and resources, enabling you to deliver quality services to your clients. If you're proactive and customer-focused, the potential for a rewarding career as a WSI franchisee is significant.

Is a WSI Franchise Right for You?

The digital marketing industry continues to evolve, offering substantial growth opportunities, especially for franchisees in the WSI system. With over 29 years of experience, WSI equips its franchisees with advanced marketing solutions and ongoing support to help them succeed. Given the competitive nature of the digital marketing landscape, it's essential that potential franchisees assess their readiness to operate within this environment. Owning a WSI franchise means you will be part of a global network, providing a valuable service to businesses in your community while leveraging the strength of an established brand.

WSI Franchise Financial Requirements

Below, you’ll find an overview of the initial investment needed to launch the business, along with the ongoing fees required by the franchisor to maintain operations over time.

A broad sector defining similar types of franchise businesses.

Industry

Advertising & Marketing Franchises
A more specific division within the broader industry.

Category

Digital Marketing
Available financing options to help start the franchise.

Funding Year

1996
The main organization that owns the franchise brand.

Parent Company

World Technology Group Inc.
The key individuals guiding the franchise’s strategy and growth.

Leadership

Mark Dobson
The official business address of the franchisor’s headquarters.

Corporate Address

d/b/a WSI 16192 Coastal Highway, Lewes, Delaware 19958
The total amount required to launch the franchise.

Initial Investment

$77,400 - $106,500
The initial fee paid to join the franchise system.

Franchise Fee

$64,700
Ongoing percentage of revenue paid to the franchisor.

Royalty Fee

10%
Regular contribution toward the franchise’s advertising fund.

Marketing Fee

100%
The minimum liquid capital you must have on hand.

Cash Required

$77,400 - $90,500
The minimum total assets (minus liabilities) you must possess.

Net Worth Required

$100,000 - $250,000
The typical yearly revenue generated per franchise location.

Average Revenue

$2,969,690
The middle value of yearly revenue among franchise locations.

Median Revenue

$1,000,000
The smallest reported annual revenue among franchisees.

Lowest Revenue

$0
The largest reported annual revenue among franchisees.

Highest Revenue

$10,271,700
The estimated timeframe to recover your initial costs.

Breakeven Time

12 Months
The estimated period to recoup your total investment.

Investment Payback

29 Months

WSI Franchise Unit Growth Summary

A breakdown of corporate, franchised, and total units, with yearly net changes shown in the chart and table.

The overall number of operating franchise locations.

Total Units

148
The number of locations owned by independent franchisees.

Franchised Units

148
The number of locations owned and run by the franchisor.

Corporate Units

0
Units 2021 2022 2023
Total Units 178 160 148
Net Change YoY -18 -12
Franchised Units 178 160 148
Net Change YoY -18 -12
Corporate Units 0 0 0
Net Change YoY 0 0

Company Background

Founded in 1995 in Toronto, Canada, WSI (We Simplify Internet) has grown into a leading digital marketing agency, recognized for its innovative solutions and extensive reach. Over the years, WSI has established a presence in numerous countries and serves a diverse client base, providing services such as search engine optimization, social media management, and online advertising. With a commitment to transparency and customer service, WSI remains dedicated to delivering tailored digital marketing strategies that meet the unique needs of its clients.

Franchise Opportunity

The WSI franchise offers aspiring entrepreneurs the chance to operate a full-service digital marketing business. Franchisees can choose from three types of territories: Regional, National, or International, allowing flexibility in market reach. The initial investment ranges from $77,400 to $106,500, depending on the chosen franchise type. This investment includes the franchise fee and necessary equipment, providing franchisees with the tools needed to succeed in the competitive digital marketing landscape.

Corporate Structure

The franchisor, National Internet Corporation (NIC), operates under the WSI brand and is responsible for granting franchise rights. NIC has established a robust support system for franchisees, including access to a comprehensive eMarketplace that connects them with approved suppliers. The company is part of the World Technology Group Inc., which oversees its operations and strategic direction. With a focus on franchisee success, NIC provides ongoing training, marketing support, and resources to ensure franchisees thrive.

Royalties

Franchisees are required to pay ongoing royalties of 5% of gross sales, along with an additional local advertising contribution that ranges from 0.25% to 2.6% of gross sales. These fees fund the continued development of the brand and marketing initiatives, helping franchisees maintain a competitive edge in their respective markets.

Company Mission

WSI’s mission is to empower businesses by simplifying their digital marketing efforts and providing effective solutions that drive growth. By leveraging advanced technology and a global network of experts, WSI aims to deliver exceptional value to clients, helping them achieve their business goals through tailored digital strategies. The focus is on building strong relationships with clients and delivering measurable results that enhance their online presence.

Brand Story

The WSI brand has evolved significantly since its inception, becoming one of the first digital marketing agencies worldwide. Its founders recognized the potential of the internet early on and developed a comprehensive suite of services designed to help businesses navigate the digital landscape. Today, WSI stands as a respected leader in the industry, offering franchise opportunities that allow individuals to tap into the growing demand for digital marketing solutions while benefiting from a well-established brand and support network.

Frequently Asked Questions

The estimated initial investment for a WSI franchise typically ranges from $35,000 to $150,000, depending on various factors such as location and the specific services offered.