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Description

How to Open a Relax The Back Franchise?

To begin your journey as a Relax The Back franchisee, you must first fill out an application to express your interest. Upon approval, you'll receive a Franchise Disclosure Document (FDD), which outlines the franchise’s operational guidelines, initial investment requirements, and other essential information. After reviewing the FDD, you will participate in interviews and site selection discussions. Once all conditions are satisfied, you will finalize your franchise agreement, allowing you to open your Relax The Back store and start offering wellness and back-related products to customers.

What Makes Relax The Back a Good Franchise Opportunity?

Before committing to a Relax The Back franchise, it’s crucial to conduct thorough research. This includes evaluating the brand’s market presence and understanding the demographics of potential customers, primarily aged 35 to 64 with higher household incomes. The initial investment for opening a Relax The Back Store ranges from approximately $194,750 to $419,850, which includes a franchise fee of $51,500 for your first store. Additionally, franchisees need to be prepared for ongoing royalty fees and marketing contributions. Relax The Back offers comprehensive training and marketing support, which can significantly enhance your chances of success in this growing wellness market.

Why You Should Consider a Relax The Back Franchise?

Relax The Back specializes in back care products and wellness solutions, catering to a demographic that increasingly values health and comfort. The franchise offers innovative products that are not only in demand but also provide a unique shopping experience. If you are passionate about health and wellness and possess a strong customer service orientation, becoming a Relax The Back franchisee may suit you well. The company provides extensive support, including training in store operations, marketing strategy, and customer engagement techniques, ensuring you are well-equipped to thrive in your new business.

Is Owning a Relax The Back Franchise Right for You?

As a Relax The Back franchisee, you will be entering a competitive market focused on wellness and back health. The franchise has a strong brand identity and a well-defined customer base. However, it's vital to reflect on your personal and financial readiness for such an investment. The franchise system mandates compliance with specific operational standards and ongoing training, which can be beneficial for your business. If you are committed to providing excellent service and are willing to adhere to the franchise guidelines, you could find success in this rewarding industry.

Relax The Back Franchise Financial Requirements

Below, you’ll find an overview of the initial investment needed to launch the business, along with the ongoing fees required by the franchisor to maintain operations over time.

A broad sector defining similar types of franchise businesses.

Industry

Retail Franchises
A more specific division within the broader industry.

Category

Specialty Retail
Available financing options to help start the franchise.

Funding Year

2003
The main organization that owns the franchise brand.

Parent Company

Relax The Back Corporation
The key individuals guiding the franchise’s strategy and growth.

Leadership

David Wood
The official business address of the franchisor’s headquarters.

Corporate Address

4600 E. Conant, Long Beach, California 90808-2414
The total amount required to launch the franchise.

Initial Investment

$194,750 - $419,850
The initial fee paid to join the franchise system.

Franchise Fee

$29,500
Ongoing percentage of revenue paid to the franchisor.

Royalty Fee

5%
Regular contribution toward the franchise’s advertising fund.

Marketing Fee

2%
The minimum liquid capital you must have on hand.

Cash Required

$194,750 - $419,850
The minimum total assets (minus liabilities) you must possess.

Net Worth Required

$500,000 - $1,000,000
The typical yearly revenue generated per franchise location.

Average Revenue

$950,547
The middle value of yearly revenue among franchise locations.

Median Revenue

$842,677
The smallest reported annual revenue among franchisees.

Lowest Revenue

$408,308
The largest reported annual revenue among franchisees.

Highest Revenue

$2,650,724
The estimated timeframe to recover your initial costs.

Breakeven Time

14 Months
The estimated period to recoup your total investment.

Investment Payback

16 Months

Relax The Back Franchise Unit Growth Summary

A breakdown of corporate, franchised, and total units, with yearly net changes shown in the chart and table.

The overall number of operating franchise locations.

Total Units

79
The number of locations owned by independent franchisees.

Franchised Units

77
The number of locations owned and run by the franchisor.

Corporate Units

2
Units 2021 2022 2023
Total Units 83 81 79
Net Change YoY -2 -2
Franchised Units 81 79 77
Net Change YoY -2 -2
Corporate Units 2 2 2
Net Change YoY 0 0

Company Background

Relax The Back is a specialized retail franchise dedicated to improving the health and wellness of its customers through ergonomic solutions. Founded in 1984, the franchise focuses on providing high-quality products designed to alleviate back pain and promote better posture. With over 100 locations across the United States, Relax The Back offers a curated selection of ergonomic furniture, mattresses, and accessories, catering to a growing market of health-conscious consumers seeking relief from everyday discomfort.

Franchise Opportunity

Becoming a Relax The Back franchisee provides a unique opportunity to tap into the health and wellness sector, which continues to expand as more people prioritize their physical well-being. As a franchisee, you will benefit from a well-established brand, comprehensive training programs, and ongoing support to help you thrive in your local market. With a focus on customer education and personalized service, Relax The Back empowers franchisees to build successful businesses while making a positive impact on their communities.

Corporate Structure

Relax The Back, Inc. operates as a California corporation and has grown its franchise network through a combination of corporate-owned and franchise locations. The company is headquartered in San Diego, California, and emphasizes a collaborative approach to franchisee success. By leveraging the expertise of its corporate team, Relax The Back provides franchisees with the tools and resources necessary to operate effectively and sustainably within the health and wellness industry.

Royalties

Relax The Back charges a royalty fee of 6% of gross sales, which contributes to brand marketing, operational support, and ongoing training. Additionally, franchisees are required to contribute 2% of gross sales to a national marketing fund, which helps promote the brand on a larger scale. These fees are essential for maintaining the franchise's competitive edge and ensuring continuous growth and recognition in the marketplace.

Company Mission

At Relax The Back, our mission is to enhance the quality of life for our customers by providing innovative solutions that alleviate back pain and promote overall wellness. We are committed to offering exceptional products and personalized service that empower individuals to take control of their health. Through education, community engagement, and ongoing innovation, we strive to be the leading destination for ergonomic solutions, making well-being accessible to everyone.

Brand Story

Relax The Back was founded by a passionate entrepreneur who recognized the need for specialized solutions to combat back pain, a common issue affecting millions. Since its inception, the brand has evolved from a single store into a thriving franchise network. By continuously adapting to the latest research and advancements in ergonomic design, Relax The Back has established itself as a trusted authority in the wellness industry. Today, the brand represents a holistic approach to health, where each product is designed to improve comfort and promote healthier living.

Frequently Asked Questions

The total investment necessary to begin operation of a single Relax The Back store ranges from $194,750 to $419,850. This amount includes a franchise fee of $51,500 for the first store and lower fees for subsequent locations.