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Description

How To Open a Proforma Franchise?

To start your journey as a Proforma franchisee, you’ll first need to complete an online franchise application. Once submitted, you'll receive an introductory packet detailing the brand's history and values. Following your application, you may participate in a discovery call with a franchise representative who will guide you through the process. If you’re a good fit, you’ll be invited to a discovery day where you can meet existing franchisees and learn about their experiences. After completing the necessary evaluations and agreements, you’ll be on your way to launching your own Proforma franchise.

What Might Make a Proforma Franchise a Good Choice?

Before committing to a Proforma franchise, it's essential to conduct thorough research to determine if this opportunity aligns with your business goals. Consult with a financial advisor and a franchise attorney to understand the investment required, which typically includes a franchise fee, startup costs, and ongoing operational expenses like royalties and marketing fees. Proforma may offer financial incentives for veterans, and you must also meet the company's financial criteria regarding net worth and liquid assets. Understanding the competitive landscape in your area will also help ensure your franchise's success.

Why You May Want to Start a Proforma Franchise?

Proforma stands out in the promotional products and printing industry due to its extensive range of customizable products and commitment to quality. If you have a passion for marketing, sales, and helping businesses grow, Proforma could be the perfect fit. The company provides comprehensive training and ongoing support to franchisees, equipping them with the skills needed to succeed. Even if you lack prior experience in printing or promotional products, Proforma’s structured training programs can help you develop a successful business strategy and effective customer relations.

Is Owning a Proforma Franchise the Right Move for You?

With over 40 years in the industry, Proforma has established itself as a leader in the promotional products sector, boasting a network of more than 750 franchise locations. The market for promotional products is vast and continually growing, offering plenty of opportunities for new franchisees. If you are driven, have a knack for sales, and want to tap into a lucrative industry while benefiting from a recognized brand, Proforma may be the right choice for you. Are you ready to take the leap into entrepreneurship with Proforma?

Proforma Franchise Financial Requirements

Below, you’ll find an overview of the initial investment needed to launch the business, along with the ongoing fees required by the franchisor to maintain operations over time.

A broad sector defining similar types of franchise businesses.

Industry

Advertising & Marketing Franchises
A more specific division within the broader industry.

Category

Promotional Products
Available financing options to help start the franchise.

Funding Year

1999
The main organization that owns the franchise brand.

Parent Company

PFG Ventures L.P.
The key individuals guiding the franchise’s strategy and growth.

Leadership

Vera Muzzillo
The official business address of the franchisor’s headquarters.

Corporate Address

8800 E. Pleasant Valley Road, Cleveland, Ohio 44131
The total amount required to launch the franchise.

Initial Investment

$7,030 - $27,695
The initial fee paid to join the franchise system.

Franchise Fee

$0
Ongoing percentage of revenue paid to the franchisor.

Royalty Fee

9.00%
Regular contribution toward the franchise’s advertising fund.

Marketing Fee

1.00%
The minimum liquid capital you must have on hand.

Cash Required

$7,030 - $27,695
The minimum total assets (minus liabilities) you must possess.

Net Worth Required

$416,667 - $1,000,000
The typical yearly revenue generated per franchise location.

Average Revenue

$39,028,000
The middle value of yearly revenue among franchise locations.

Median Revenue

$75,000
The smallest reported annual revenue among franchisees.

Lowest Revenue

$40,000
The largest reported annual revenue among franchisees.

Highest Revenue

$1,000,000
The estimated timeframe to recover your initial costs.

Breakeven Time

6 Months
The estimated period to recoup your total investment.

Investment Payback

12 Months

Proforma Franchise Unit Growth Summary

A breakdown of corporate, franchised, and total units, with yearly net changes shown in the chart and table.

The overall number of operating franchise locations.

Total Units

526
The number of locations owned by independent franchisees.

Franchised Units

526
The number of locations owned and run by the franchisor.

Corporate Units

0
Units 2021 2022 2023
Total Units 567 542 526
Net Change YoY -25 -16
Franchised Units 567 542 526
Net Change YoY -25 -16
Corporate Units 0 0 0
Net Change YoY 0 0

Company Background

Proforma is a leading marketing and advertising franchise that specializes in providing promotional products, printing services, and branding solutions. Founded in 1978, Proforma has grown to become a trusted partner for businesses of all sizes, helping them enhance their brand visibility through innovative marketing strategies. With over 750 franchise owners across North America, Proforma offers a diverse range of customizable products, including apparel, promotional items, and printed materials, ensuring that clients have the tools they need to succeed in a competitive marketplace.

Franchise Opportunity

Investing in a Proforma franchise presents a unique opportunity for entrepreneurs looking to enter the marketing and advertising industry. With a low initial investment and comprehensive support from the corporate team, franchisees can leverage Proforma's established brand reputation and expansive network. This franchise model allows you to operate from home or a small office, providing flexibility while tapping into a thriving market driven by businesses seeking effective promotional solutions.

Corporate Structure

Proforma, LLC is structured as a limited liability company founded in 1978. The company operates under the name Proforma and is headquartered in Cleveland, Ohio. Proforma provides franchise opportunities to individuals interested in owning a marketing and advertising business. The corporate team focuses on supporting franchisees through training, marketing resources, and ongoing operational assistance, ensuring they can effectively serve their clients and grow their businesses.

Royalties

Proforma franchisees are required to pay a royalty fee of 5% of gross sales. Additionally, there is a marketing contribution of 2% of gross sales, which supports national advertising campaigns and promotional efforts. This combined royalty and marketing structure is designed to help franchisees maintain a competitive edge while benefiting from the brand's overall marketing initiatives.

Company Mission

Proforma's mission is to empower businesses to achieve their marketing goals through innovative promotional products and exceptional service. By providing high-quality, customized solutions, Proforma aims to enhance the branding and visibility of its clients, fostering strong partnerships built on trust and results. The company is dedicated to continuous improvement and innovation, ensuring that franchisees can deliver the best possible value to their customers.

Brand Story

Proforma's journey began in 1978 when founder Greg Muzzillo recognized the need for quality promotional products and marketing services. Over the years, Proforma has evolved into a comprehensive marketing solutions provider, continuously adapting to the changing needs of the marketplace. Through strategic partnerships and an unwavering commitment to excellence, Proforma has built a strong network of franchisees who embody the brand's core values. Today, Proforma stands as a leader in the promotional products industry, helping businesses around the world effectively communicate their brand message.

Frequently Asked Questions

The initial investment for a Proforma franchise typically ranges from $50,000 to $150,000. This includes the franchise fee, equipment, inventory, and other startup costs necessary to launch the business.