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Description
Motto Mortgage Franchise Profile

Motto Mortgage Franchise Profile

Accounting & Financial Franchises > Financial Planning

How To Open a Motto Mortgage Franchise?

To begin your journey as a Motto Mortgage franchisee, you'll need to complete an application process, which includes a thorough review of the business model and financial requirements. After submitting your application, you may be invited to attend a discovery day at Motto's headquarters, where you'll learn more about the franchise operations and meet existing franchisees. Once approved, you can secure your franchise agreement and start the setup process for your Motto Mortgage office.

What Are the Financial Requirements for a Motto Mortgage Franchise?

Prospective franchisees should be prepared for an initial investment that ranges between $50,000 and $150,000, which includes the franchise fee, office setup costs, and other initial expenses. Ongoing fees include a royalty fee of 6% of gross revenue, along with contributions to a marketing fund. It's crucial to assess your financial readiness by considering these costs and ensuring you meet Motto's liquid capital requirements, which typically start at $50,000.

Why You May Want to Start a Motto Mortgage Franchise?

Motto Mortgage stands out in the mortgage brokerage industry by offering a unique business model that emphasizes customer service and flexibility. With a focus on providing high-quality mortgage products and services, franchisees benefit from a well-established brand and comprehensive training programs. If you are passionate about helping people achieve their homeownership dreams and want to own a business with strong support, a Motto Mortgage franchise could be an excellent fit for you.

Is Owning a Motto Mortgage Franchise the Right Move for You?

The mortgage industry can be rewarding but also challenging. Motto Mortgage has been operational since 2016 and has rapidly expanded with over 200 locations in the U.S. Before committing, evaluate your skills in sales, customer service, and managing a business. Consider the competition in your area and whether you are prepared to navigate the regulatory environment of mortgage lending. If you're ready to take on these challenges, a Motto Mortgage franchise could be an exciting opportunity.

Motto Mortgage Franchise Financial Requirements

Below, you’ll find an overview of the initial investment needed to launch the business, along with the ongoing fees required by the franchisor to maintain operations over time.

A broad sector defining similar types of franchise businesses.

Industry ⓘ

Accounting & Financial Franchises
A more specific division within the broader industry.

Category ⓘ

Financial Planning
Available financing options to help start the franchise.

Funding Year ⓘ

2016
The main organization that owns the franchise brand.

Parent Company ⓘ

RE/MAX Holdings, Inc.
The key individuals guiding the franchise’s strategy and growth.

Leadership ⓘ

Stephen Joyce
The official business address of the franchisor’s headquarters.

Corporate Address ⓘ

5075 South Syracuse Street, Denver, Colorado 80237-2712
The total amount required to launch the franchise.

Initial Investment ⓘ

$60,500 - $89,550
The initial fee paid to join the franchise system.

Franchise Fee ⓘ

$35,000
Ongoing percentage of revenue paid to the franchisor.

Royalty Fee ⓘ

2,650%
Regular contribution toward the franchise’s advertising fund.

Marketing Fee ⓘ

350%
The minimum liquid capital you must have on hand.

Cash Required ⓘ

$60,500 - $89,550
The minimum total assets (minus liabilities) you must possess.

Net Worth Required ⓘ

$25,000 - $150,000
The typical yearly revenue generated per franchise location.

Average Revenue ⓘ

$13,377
The middle value of yearly revenue among franchise locations.

Median Revenue ⓘ

$1,000,000
The smallest reported annual revenue among franchisees.

Lowest Revenue ⓘ

$1,250
The largest reported annual revenue among franchisees.

Highest Revenue ⓘ

$1,200,000
The estimated timeframe to recover your initial costs.

Breakeven Time ⓘ

12 Months
The estimated period to recoup your total investment.

Investment Payback ⓘ

12 Months

Motto Mortgage Franchise Unit Growth Summary

A breakdown of corporate, franchised, and total units, with yearly net changes shown in the chart and table.

The overall number of operating franchise locations.

Total Units ⓘ

234
The number of locations owned by independent franchisees.

Franchised Units ⓘ

234
The number of locations owned and run by the franchisor.

Corporate Units ⓘ

0
Units 2021 2022 2023
Total Units 146 192 234
Net Change YoY 46 42
Franchised Units 146 192 234
Net Change YoY 46 42
Corporate Units 0 0 0
Net Change YoY 0 0

Company Background

Motto Mortgage is a unique mortgage brokerage franchise that operates under the Motto Franchising, LLC umbrella. Established in 2016, Motto Mortgage aims to revolutionize the home financing experience by offering a comprehensive range of mortgage products and services. The brand focuses on transparency and flexibility, providing franchisees with the tools and resources needed to deliver exceptional service to their clients. With a commitment to empowering homebuyers and real estate agents, Motto Mortgage continues to expand its footprint across the United States.

Franchise Opportunity

Investing in a Motto Mortgage franchise presents a compelling opportunity for entrepreneurs looking to enter the mortgage industry. With a low initial investment and a strong support system, franchisees can benefit from a proven business model designed for success. Motto Mortgage provides comprehensive training, marketing support, and access to a variety of mortgage products, making it easier for franchisees to establish and grow their business in a competitive market.

Corporate Structure

Motto Franchising, LLC is a limited liability company established in Colorado. The company was founded by Ward Morrison and is headquartered in Denver, Colorado. Motto Mortgage operates as a subsidiary of the RE/MAX Holdings, Inc. family, leveraging the strength of a well-known brand in the real estate sector to gain credibility and market presence. The corporate office provides ongoing support and resources to franchisees, ensuring they can thrive in their local markets.

Royalties

Motto Mortgage franchisees are required to pay a royalty fee of 6% of their gross revenues. In addition to the royalty fees, franchisees must contribute 2% of their gross revenues to a national advertising fund designed to promote the brand on a larger scale. This structured fee system helps franchisees benefit from the collective marketing efforts while ensuring they maintain profitability and operational efficiency.

Company Mission

Motto Mortgage's mission is to simplify the mortgage process for homebuyers and real estate professionals alike. The company strives to provide transparent, personalized service that empowers clients to make informed decisions about their financing options. By fostering a culture of integrity and accountability, Motto Mortgage aims to create lasting relationships with clients, ensuring a positive experience throughout the home financing journey.

Brand Story

Motto Mortgage was founded with the vision of transforming the traditional mortgage industry by emphasizing customer service and innovative solutions. The brand quickly gained traction by offering a unique franchise model that allows entrepreneurs to operate their own mortgage brokerage while benefiting from the support of a well-established network. Since its inception, Motto Mortgage has focused on building a reputation for excellence and reliability, making it a trusted choice for homebuyers looking for mortgage solutions tailored to their needs.

Frequently Asked Questions

The initial investment for a Motto Mortgage franchise typically ranges from $90,000 to $200,000. This includes costs such as franchise fees, equipment, and other startup expenses needed to launch the business.