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Description

How To Open an Edible Arrangements Franchise?

To start your journey as an Edible Arrangements franchisee, you will need to complete an online application form. Following this, a franchise representative will review your application and may invite you for an interview. If successful, you'll participate in a discovery day at their headquarters, where you can meet current franchisees and learn about the brand’s operations. After the discovery day, if you align with their vision, you may be awarded a franchise location, allowing you to create beautiful fruit arrangements that delight customers.

What Might Make an Edible Arrangements Franchise a Good Choice?

Before committing to an Edible Arrangements franchise, it’s essential to conduct thorough research. This includes evaluating the local market demand for fresh fruit arrangements and discussing your plans with a financial advisor. The initial investment typically includes a franchise fee, equipment, and inventory costs. Ongoing fees, such as royalty fees and contributions to the national advertising fund, will also need to be considered. Edible Arrangements might offer incentives for veterans and has specific net worth and liquidity requirements that potential franchisees should meet.

Why You May Want to Start an Edible Arrangements Franchise?

Edible Arrangements provides a unique product offering that combines creativity with health-conscious choices, appealing to a wide customer base. If you have a passion for customer service and enjoy working in a vibrant environment, this franchise could be a great fit. No prior experience in the food industry is necessary, as Edible Arrangements offers robust training and support to ensure you understand their business model and operational processes. With a focus on high-quality products and customer satisfaction, you can build a rewarding business that brings joy to your community.

Is Owning an Edible Arrangements Franchise the Right Move for You?

Edible Arrangements has been in business since 1999 and has grown significantly, with over 1,300 locations worldwide. The franchise operates in a niche market that continues to expand, particularly with the growing focus on health and wellness. If you’re enthusiastic about fresh, innovative products and have the drive to succeed in a competitive marketplace, you might just be the perfect candidate to bring Edible Arrangements to your area.

Edible Arrangements Franchise Financial Requirements

Below, you’ll find an overview of the initial investment needed to launch the business, along with the ongoing fees required by the franchisor to maintain operations over time.

A broad sector defining similar types of franchise businesses.

Industry

Retail Franchises
A more specific division within the broader industry.

Category

Specialty Retail
Available financing options to help start the franchise.

Funding Year

2018
The main organization that owns the franchise brand.

Parent Company

Edible Arrangements, LLC
The key individuals guiding the franchise’s strategy and growth.

Leadership

Mike Rotondo
The official business address of the franchisor’s headquarters.

Corporate Address

980 Hammond Drive, Suite 1000, Atlanta, Georgia 303
The total amount required to launch the franchise.

Initial Investment

$240,000 - $531,000
The initial fee paid to join the franchise system.

Franchise Fee

$30,000
Ongoing percentage of revenue paid to the franchisor.

Royalty Fee

5%
Regular contribution toward the franchise’s advertising fund.

Marketing Fee

5%
The minimum liquid capital you must have on hand.

Cash Required

$240,000 - $531,000
The minimum total assets (minus liabilities) you must possess.

Net Worth Required

$100,000 - $250,000
The typical yearly revenue generated per franchise location.

Average Revenue

$532,931
The middle value of yearly revenue among franchise locations.

Median Revenue

$515,754
The smallest reported annual revenue among franchisees.

Lowest Revenue

$57,000
The largest reported annual revenue among franchisees.

Highest Revenue

$1,530,924
The estimated timeframe to recover your initial costs.

Breakeven Time

12 Months
The estimated period to recoup your total investment.

Investment Payback

24 Months

Edible Arrangements Franchise Unit Growth Summary

A breakdown of corporate, franchised, and total units, with yearly net changes shown in the chart and table.

The overall number of operating franchise locations.

Total Units

792
The number of locations owned by independent franchisees.

Franchised Units

791
The number of locations owned and run by the franchisor.

Corporate Units

1
Units 2021 2022 2023
Total Units 897 862 792
Net Change YoY -35 -70
Franchised Units 887 857 791
Net Change YoY -30 -66
Corporate Units 10 5 1
Net Change YoY -5 -4

Company Background

Edible Arrangements is a franchise that specializes in creating beautiful, fruit-based gifts. Founded in 1999 by Tariq Farid, the brand has grown to over 1,200 locations worldwide, offering a unique alternative to traditional floral arrangements. Their signature product, fruit bouquets, combines fresh fruits artfully arranged to resemble floral designs, catering to various occasions such as birthdays, anniversaries, and corporate events. Edible Arrangements emphasizes quality and freshness, sourcing the best fruits and ensuring customer satisfaction with every order.

Franchise Opportunity

Investing in an Edible Arrangements franchise presents an exciting opportunity for entrepreneurs looking to enter the foodservice and retail market. With a recognized brand and a solid business model, franchisees benefit from comprehensive training, ongoing support, and a proven marketing strategy. The initial investment ranges from $94,000 to $246,000, including franchise fees and equipment costs, making it a viable option for those passionate about delivering delightful, healthy gifts to their communities.

Corporate Structure

Edible Arrangements, LLC operates as a limited liability company incorporated in the state of Delaware. The company was founded in 1999 and has its headquarters located at 95 Hanger Way, Wallingford, Connecticut. As a well-structured organization, Edible Arrangements provides franchisees with the necessary resources and operational guidelines to ensure consistency and excellence across all locations.

Royalties

Franchisees of Edible Arrangements are required to pay a royalty fee of 6% of gross sales. Additionally, there is a marketing contribution of 2% of gross sales, which supports national and local advertising efforts. This financial commitment helps maintain the brand’s visibility and strengthens the marketing initiatives that drive customer traffic to franchise locations.

Company Mission

Edible Arrangements is dedicated to creating memorable moments by providing innovative and healthy gift options that bring joy to customers and their loved ones. The company aims to inspire happiness and celebrate life's special occasions through extraordinary fruit arrangements and exceptional service. By focusing on quality, freshness, and creativity, Edible Arrangements strives to be the leading choice for gifting in the fruit industry.

Brand Story

The journey of Edible Arrangements began in 1999 when Tariq Farid started the first store in East Haven, Connecticut, with a vision to redefine gifting. The concept of combining fresh fruits with artistic presentation quickly resonated with consumers, leading to rapid growth and franchise expansion. Today, Edible Arrangements is synonymous with fruit gifting, known for its innovative products and commitment to quality, making it a beloved choice for celebrations across the globe.

Frequently Asked Questions

The total investment required to begin operation of an Edible Arrangements franchise ranges from $240,000 to $531,000. This includes costs such as the initial franchise fee, equipment, and other startup expenses.